job type:Full Time
experience:With at least 5 years working experience in the same field
Job Location:Corporate Office (Ortigas) & Manufacturing Plant (Canlubang, Laguna)
Salary/hourly pay:Monthly rate
job Function:Marketing and Advertising
specialty:Marketing and Advertising
job title:Marketing Manager
- Develop and implement the overall marketing strategy for the company with the objectives of raising brand awareness, enhancing brand/product positioning, increasing sales/revenue, and securing more channel partners.
- Plan and implement initiatives / PR programs to increase brand awareness, grow revenues, drive online sales, B2B inbound inquiries and channel partner inquiries.
- Spearhead digital transformation and manage online branding, communications, and campaigns through but not limited to the ff:
- Improve search rankings on every customer profile being targeted (B2C and B2B)
- Work with digital marketer/performance marketing agency to continuously test and optimize the website to enhance brand positioning and increase inbound inquiries and transactions.
- Coordinate and manage content across various platforms. Work with content marketing in building out the story of the brand and how the brand provides value to its customers (both B2C and B2B)
- Grow social media base. Enhance, optimize online presence and increase online sales through channel development.
- Develop and implement launch program of new products (marketing materials, PR, brochures, social media, story, etc)
- Research competition, conduct market benchmark and provide suggestions for improvement
- With at least 5 years of experience in a digital marketing or advertising position.
- With in-depth knowledge of various social media platforms, best practices, website analytics, online marketing tools, e-commerce platform
- Well versed in content marketing, performance marketing, SEO and SEM,
- Fluent in English.
- Creative, results-oriented, strong desire for growth.
- Independent, critical thinker, and hands-on, while simultaneously being able to manage a team.
- Salary commensurate with experience.
- Experience in home appliance industry is a plus
- Work location: Corporate office (Ortigas) & manufacturing plant (Calamba Laguna)